Some businesses have a company website so that those interested to learn about the company have a place to go to get that information. This is not an online presence that will add customers, increase sales, and fuel growth. For a website that is going to propel the business forward, the company website must be findable by those seeking information about the goods and services the company offers, even without knowing the company name as a prerequisite for searching.
Search engines have evolved such that there is a high degree of confidence that what people seek will be found on or close to page 1 and therefore, most people do not venture too far beyond the first page of search results. Page 1 is the goal. In Google, each page has 10 positions for “organic search” which is the natural placement of a website based on the search engine’s estimate of relevancy to search terms. With only one page 1 and only 10 positions on that page, how can a small business website appear there? Search Engine Optimization (SEO) is a process that helps search engines establish relevancy between websites and specific keywords. Combining high-quality content with offsite optimizations, SEO firms can boost a site’s rank in search engine result pages.
Landau Consulting, a New Jersey SEO company, helps companies to improve their online presence by designing beautiful optimized websites and then implementing a customized SEO online marketing strategy for each business.
Does a carefully designed and optimized website with an SEO campaign perform better? While an optimized website can cost more and take longer to launch and while a carefully engineered SEO campaign may take months for its effects to show, over the long term, the potential for new visitors and increased sales for a business is much higher when a site is optimized and promoted.
Landau Consulting designed this infographic to demonstrate how a small business website will outperform in terms of lead generation and sales if it employs current SEO online marketing techniques. An SEO firm that offers consulting in internet marketing and SEO services can help your business achieve similar results.
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